SPECTRUM MUSIC AND ARTS FESTIVAL [2020]

[GRAPHIC DESIGNER]

spectrum logo and strapline
SPECTRUM MOODBOARD

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Branding for a fictional Music and Arts festival called Spectrum.

The festival provides attendees with the chance to experience 6 different emotions over three days

 

1. Fear and Surprise

2. Sadness and Jealousy

3. Anger

4. Love and Passion

5. Serenity

6. Joy and Acceptance

 

Each with its own logo, colour palette and line up as well as overall artistic workshops/activities.

The visual identity is inspired by mixed media experiments and photography, creating a brand aesthetic that is both sleek but colour intensive.

Process pages [Click the arrows]

LANYARD MOCK 1.jpg
LANYARD MOCK 2.jpg
LANYARD MOCK 3.jpg
activities social media
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