SPECTRUM MUSIC AND ARTS FESTIVAL [2020]

[GRAPHIC DESIGNER]

spectrum logo and strapline
SPECTRUM MOODBOARD

Branding for a fictional Music and Arts festival called Spectrum.

The festival provides attendees with the chance to experience 6 different emotions over three days (1.Fear and Surprise 2.Sadness and Jealousy 3.Anger 4.Love and Passion 5.Serenity 6.Joy and Acceptance) - each with its own logo, colour palette and line up as well as overall artistic workshops/activities.

The visual identity is inspired by mixed media experiments and photography, creating a brand aesthetic that is both sleek but colour intensive.

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Process pages [Click the arrows]

LANYARD MOCK 1.jpg
LANYARD MOCK 2.jpg
LANYARD MOCK 3.jpg
activities social media